He uses statistics as a drunken man uses lamp posts—for support rather than illumination
Andrew Lang
Technology
Marketing
Marketing
Marketing
Test, Scale and Run Marketing Campaigns. Find your audience that converts, find the optimal acquisition cost then blend channels for maximized spend. Digital marketing represents the most sophisticated way to maintain a conversation across time, place and attention.
Website
Marketing
Marketing
Your website has the most difficult job in your marketing department. It must be the very best communicator and very best salesperson. Your website must be intuitive and anticipate the needs of each person that visits. Your website represents hundreds of conversations you may never have. Oddly, websites are privileged to know what the person really wants.
Data
Marketing
Data
Data is at the heart of electronic enterprises. The effective collection, analysis and use of that data is the difference between accidental and intentional growth.
It’s much easier to double your business by doubling your conversion rate than doubling your traffic.
Bryan Eisenberg
You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.
Neil Patel
